Diagnosis, before product

The business is viable. The facility is the wrong shape.

A profitable business that keeps running short of cash usually does not have a lending problem. It has a matching problem: the facility it holds was sized and structured for a cash cycle it no longer runs. This page is about diagnosing that before shopping for a product, because the same shortfall points at completely different facilities depending on where in the cycle the cash is trapped.

Founded by Adam Parker No obligation to talk it through No product to pick before you get in touch

Recognition

Profitable, growing, and still short of cash

The businesses that end up here are rarely in trouble. They are trading, winning work and making margin, and yet the bank balance keeps tightening. The instinct is to ask who will lend more. The more useful question is why a business that is making money keeps running out of it, because the answer usually sits in the gap between when cash goes out and when it comes back, not in the profit and loss.

Why it happens

Facilities are sized once, then the business changes

Most facilities are put in place at a moment in time and then quietly left. The overdraft was set when the business was smaller. The invoice finance line was arranged when the customer base looked different. The loan was structured for an asset purchase, not for a working capital cycle that has since stretched.

Nothing has gone wrong. The business has simply moved and the facility has not moved with it, and that mismatch shows up as a cash problem rather than as a finance problem.

The diagnosis

Find where the cash is actually trapped

Established businesses tend to have one of a small number of mismatches, and each points at a different resolution. Reading the cycle stage by stage is what separates them.

The cash conversion cycle, stage by stage

  1. Tender. Cost is being incurred to win work that may not land. Nothing is fundable against a bid, so this stage is funded from reserves or not at all.
  2. Award. The work is committed but nothing has been delivered or invoiced. The obligation is real and the asset is not yet there.
  3. Mobilisation. Deposits to suppliers, staff, materials and equipment go out before anything comes back. This is where a great many otherwise healthy businesses run short, and it is the stage an overdraft is worst at covering, because the requirement is lumpy and known rather than a fluctuation.
  4. Work in progress. Value has been created but not yet billed. Uninvoiced WIP is invisible to most receivables facilities, which is why professional practices and contractors so often find the ledger does not reflect what they are owed.
  5. Invoice raised. The first point at which a receivables facility can usually do anything, and the reason the gap before it feels so acute.
  6. Due. Payment terms are running. Cash is committed but not available.
  7. Paid, late, or retained. Three very different endings. Late payment stretches the cycle; retention holds a slice back for months or years after the work is finished and is not the same problem as slow payment at all.

Find the stage where your own cash gets stuck. The stage, not the amount, is what determines which facility fits.

Resolution paths

What the stage tells you

What we do

Diagnosis first, introduction second

Established Finance is an introducer, not a lender. The value here is the diagnosis: naming the stage where the cash is stuck, then introducing the facility that actually reaches it. Where a case needs more specialist handling, we route it to a specialist partner we have vetted. This page is information rather than advice.

Talk it through

Need another perspective?

You may already know which facility you think fits. The more valuable question is whether it's actually the right structure for what's happening in the business. We'll review the situation before suggesting possible routes. It costs nothing to have that conversation.

What happens next

  1. A person on our team reads it. No need to know which facility you want first.
  2. If we can help, we introduce you to a specialist partner we have vetted and tell you who they are.
  3. No charge and no obligation at any point. You decide whether to go further.
Adam Parker

Adam Parker

Founder of Muswell Rose Consulting Ltd, which trades as Established Finance · former Managing Director of Penny, an invoice finance business, with 15+ years across mortgages, commercial finance and fintech lending.

Last updated:

Practical questions

Before you get in touch

How long does it take?

It varies by facility, so there isn't one number that fits every case. Some drawdowns against an existing facility complete within a day or two; arranging something new from scratch usually takes longer. We'll give you a realistic timeline once we understand your situation.

What information do I need?

To start, just a description of what’s actually happening in the business. If it progresses, the specialist partner will ask for the usual things: recent accounts, a sense of turnover and trading history, and details of the specific need.